Using Social Media for Recruiting: Targeted Messaging in Law Enforcement

October 1, 2020
1:00pm - 2:00pm

Throughout the nation, law enforcement organizations utilize a variety of strategies to recruit qualified applicants. Despite these efforts, many organizations struggle to fill vacancies. This issue may, in part, relate to reliance on outdated recruiting methods. Social media has transformed the way in which organizations in other fields market to customers and potential employees alike. While some law enforcement organizations use social media, few organizations leverage research to develop tailored social media marketing strategies. Choices about platforms, content, and other issues that define organizational image can all impact the effectiveness of using social media for recruiting. Understanding these choices can support the development of a cohesive social media strategy that may better serve organizational goals.

In this webinar, attendees will:

  • Explore how social media defines organizational images in law enforcement.
  • Consider how organizational image impacts who applies for law enforcement positions.
  • Discuss the impact of choices in social media strategy, including choice of platforms and considerations about messaging, and how these choices may relate to hiring goals.

PRESENTER:

Anne Li Kringen is an associate professor of criminal justice at the University of New Haven and assistant dean of the Henry C. Lee College. Her research focuses on policing specifically considering police administration and organizational issues that affect diversification. Her recent work ranges from categorizing variation in foot patrol strategies to considering the impact of civil service rules and agency-specific hiring guidelines on women and individuals of color. Her peer-reviewed work has been published in Gender, Work, and Organization, Feminist Criminology, Criminal Justice Policy Review and Policing: A Journal of Policy and Practice. She received her Ph.D. in criminal justice from Texas State University in 2014.