Occupant Protection/Child Passenger Safety: PSAs & Infographics

Embrace Life PSA

NHTSA Campaign Materials: Seat Belts Save Lives

Seat belts save lives, and NHTSA provides national leadership in planning and developing traffic injury control safety programs in the areas of seat belts, child car seats, and automatic occupant protection systems (e.g., air bags).

NHTSA: Getting Your Tween to Buckle Up

Children in this age group are building an awareness of social and cultural norms; they are developing reasoning, problem-solving abilities, a sense of identity and independence. These changes will continue to develop into adolescence.

As these changes occur, it’s important as the parent or caregiver to consistently model seat belt safety, communicate and reinforce clear rules, and give age-appropriate rewards and praise. It’s also important to tailor your message to your child, depending on his/her stage of development and personality. Learn what works and adjust your message as your child grows older.